Social Media Coordinator Cover Letter Sample

Have you ever sat down to write your cover letter and had immediate writer’s block? You’re not alone. Writing a cover letter is a challenge, and most people will start the process by Googling “How to write a great cover letter.” As a social media coordinator, you know the importance of getting people talking, and that’s the exact purpose of a cover letter. With an increasingly competitive job market, you have around 300 words to sell your skills, highlight your professional experience, and leave a lasting impression. Fortunately, there are a variety of templates, tips, and best practices available to help you build a cover letter that elevates your job application above the rest. Below you will find a social media coordinator cover letter sample, along with tips on how to organize, write, and create a successful cover letter of your own. We’ve created the social media coordinator cover letter based on real-life examples, so when you sit down to apply, you’ll know exactly where to start.

Dear Hiring Manager’s Name,

I’d love to start this cover letter referring to myself as a social media guru or expert, but a true social media professional knows that you can never master the land of social. It changes daily, and the best way to keep people talking about your business and your products is to stay adaptive.

With more than ten years’ marketing experience, five of which have been spent developing strategies to increase the engagement and fan base of different businesses’ online presence, I know I can make your company more social.

You need an employee that can be the voice of your social media networks; actively engaging followers in a dialogue that transforms visitors into advocates for your brand. Fortunately, building relationships is what I do, so I can collaborate with the marketing and promotions teams to create content that sustains readers’ curiosity and creates buzz around new products.

Being a successful social media coordinator is not all about being social. I take pride in my ability to monitor and analyze online efforts to continually suggest new ways to attract prospective followers. Having been in marketing since before social media existed, I understand that social media is only one tool in the marketing toolbox. My ability to understand the bigger marketing picture allows me to work social media into those strategies and create new online marketing campaigns that will maximize your company’s marketing efforts.

I have the drive to learn and grow professionally, and I thrive on building relationships on and offline. I’m a self-starter that knows how to work in a team and would love the opportunity to oversee your social media efforts.

Thank you, and I look forward to meeting with you to learn more about this position.


Your Name

Social Media Manager Resume and Cover Letter Examples

When applying for a social media manager position, you will need to highlight your knowledge of social media accounts, trends and analytics on your resume. Present your previous experience in chronological order and provide details of your role in each position. Include specific details from the positions you have held that quantify your successes. Percentage increases in views, shares and tweets will highlight your effectiveness and competence.

Match Your Resume to the Job

For each position to which you apply, carefully read and take the time to analyze what the hiring manager is looking for in a strong candidate. Your resume should reflect your social media skills and experiences that most closely match the ones being sought for the particular job. Be sure to place your strongest qualifications first, followed by the other important, but less specifically related skills.

As you gain experience in your field, you will find it easier to tailor your resume for each opportunity you apply for. With each new position and accomplishment, you will have more material to interpret and select from to match to the requirements of a job. When you are less experienced, it’s important that you make the connection clear between what you have done, and how it relates to your qualifications for the position.  

Your cover letter can go into more detail about certain aspects of your resume.

Just make sure the information (dates, titles, etc.) matches up in both documents.

Social Media Manager Resume Example

Use the following sample resume for a social media manager as a guide. You should adjust the details and the order to fit your situation and the job you're applying for, so your resume is as close a match to the job description as possible.

Firstname Lastname
1001 Northwest Ave, Apt 1
Bethesda, MD 20810
C: 555-555-5555

Social Media Manager
Creative, skilled social media expert with five years of experience managing professional social media accounts. Successfully create must-follow social media feeds to develop an engaged community of followers for clients. Increased inbound traffic for clients’ websites by up to 32 percent through development of content, application of analytics tools and thoughtful collaboration with web production team.

Professional Experience

Social Media Manager, XYZ PR Firm, Bethesda, MD                                    
November 20XX-Present

  • Develop and manage online marketing campaigns for organizations including ABC Co., 123 Co., and JKL Co., effectively expanding audiences and increasing awareness of each brand.
  • Develop and monitor benchmarks for measuring impact of social media programs using social media analytics, KPIs, and dashboards, ensuring success for each organization.
  • Collaborate with VP, Director of Marketing and Communications, and Web Producer of each organization to develop and manage a successful interdepartmental social media team.

Marketing Coordinator, ABC Health Systems, Baltimore, MD                  
March 20XX-October 20XX

  • Developed and managed ABC’s first social media campaign, initiating a 32-percent increase in web page viewers, a 25-percent increase in Facebook shares and a 50-percent increase in Twitter retweets.
  • Assembled and analyzed sales, expenses, and new business data, developed quarterly marketing reports and delivered thorough quarterly analysis reports to upper management.


Master of Business Administration, ABC University
Specialization: Marketing

Bachelor of Arts, XYZ College
Major: Marketing
Minor: Business

What to Include in Your Cover Letter

In your cover letter, you have the chance to reinforce the skills, experience, and education listed on your resume. You can add anecdotes and details that you didn’t have room to include, but that show clearly how well qualified you are for the job. Use highlights from your work experience that match the qualifications the employer has listed in the job position to showcase your most relevant skills.

Your cover letter is also your opportunity to express your enthusiasm for the position, and mention reasons you think you would be a good fit.

It can be helpful to review an example of a cover letter for a social media job, to help you to formulate your own letter. You may find it helpful to use a template as well, to help format your letter, and make sure that you include all the information required.

Review a cover letter example for a social media manager and see below for a matching resume.

Social Media Manager Cover Letter

Dear Mr./Ms. Last Name,

I would like to express my strong interest in the Social Media Manager position at Sunshine Hospital, as listed on I am confident that my previous success as a social media manager, as well as my strong communication and collaboration skills, make me an ideal candidate for the position.

I have ten years of experience in marketing, and I have spent the last five of those years as a Social Media Manager. I know what it takes to manage an effective online marketing campaign. I have expanded and/or developed social media presences for over one dozen organizations. My most recent campaign for XYZ Company led to an increase of over 35% in inbound traffic for XYZ’s website. Through a combination of creative social media marketing strategies and thorough monitoring of success through media analytics, KPIs, and dashboards, I can assure your company a similar rate of success.

You state in your job application that you are looking for a Social Media Manager who is able to collaborate with others, particularly your upper management and sales staff. As Marketing Coordinator for ABC Health Systems, I maintained regular, open communication with the entire sales team, holding quarterly meetings in which I presented marketing reports and sought analysis and feedback from the entire team. As Social Media Manager for Jones & Jones PR Firm, I collaborated with the Director of Marketing and Producer of every company for which I worked. Multiple companies with which I worked praised my open communication style and teamwork.

I am confident that my experience, particularly within the field of healthcare marketing, as well as my ability to collaborate and communicate, make me a strong candidate for the Social Media Manager at Sunshine Hospital. I have enclosed my resume and will contact you next week to see if we might find a time to speak together. Thank you so much for your time and consideration.



Your Name
Your Address
Your City, State, Zip Code
Your Phone Number
Your Email

Sending an Email Cover Letter

If you're sending your cover letter via email, list your name and the job title in the subject line of the email message:

Subject:  Social Media Manager - Your Name

Include your contact information in your email signature, and don't list the employer contact information. Start your email message with the salutation. 

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