Nicole Miller Case Study

Freelance writer…Event planner… Social media coordinator… Graphic designer… Webmaster… My variety of experiences gives me a unique perspective of small business marketing.

I served as the editor in chief of the student newspaper and magazine at Western Washington University, where I graduated with my journalism degree and was named the Outstanding Graduate of 2008.

I have freelanced for various local and national publications such as the Northwest Horse Source, the Bellingham Herald, Whatcom Magazine, Holistic Horse. In 2007, I won the national Student Award from the American Horse Publications and also placed in the Society of Professional Journalist’s Mark of Excellence competition. I placed again in the SPJ Mark of Excellence competition in 2008 and placed first in my category for the American Horse Publications.

I’ve worked as an event coordinator and webmaster in higher education and I work as a social media coordinator for the University of Western States and also create most of their marketing materials.

New York, NY:  Go behind the scenes of Nicole Miller, a fashion house on Seventh Avenue to meet the founders, Nicole Miller and Bud Konheim.  In an industry where even top designers have taken production overseas, Nicole Miller pieces all proudly wear the label, "Made in New York."

It's a stroke of genius for these times, but the reasons go far beyond patriotism. For Nicole Miller, it's all rooted in the fabric of the American entrepreneurial dream: pride of idea, of process, and of execution.

This is the heart of New York City and American capitalism
. Amidst the hustle and bustle of downtown Manhattan, creativity and community are thriving in the offices of Nicole Miller. Around the design table, ideas are exchanged and debated, fabrics selected, patterns modified, and the season's lines born as part of a collaborative process.

It's the very fabric of global commerce being created seamlessly from the designer, to the pattern maker, to the draper and on to the seamstress who turns the fabric into much sought-after Nicole Miller designs. And at the very core, the common thread throughout, is an unfailing commitment to the partnership and relationships-with employees, suppliers, resellers and, of course, customers.

Nicole Miller is a firm producing happiness
where people want to work creating beautiful fashion that people want to buy. Though they have celebrity customers like Jennifer Aniston, Kim Cattrall, Hillary Duff and Mena Suvari, they also have people like Hattie and women of every size and personality.

Nicole, Bud, and their spirited team have their hand on the pulse of women. While they earn a living helping women feel happy, they work for no money on causes important to women.

0 Replies to “Nicole Miller Case Study”

Lascia un Commento

L'indirizzo email non verrà pubblicato. I campi obbligatori sono contrassegnati *